Dealing with Transfers Into the Practice
By Dr. Dean
C. Bellavia
I was talking to a Super Practice
doctor today about a complicated situation regarding a transfer patient into
his practice. The case and situation is
difficult and he wanted to discuss the best way to approach the patient/family
at their upcoming consult visit. In
discussing this case, it became obvious to me that what every orthodontist
needs a consistent way to “view” transfer-in cases. What I mean by view is the view I have when discussing such cases
from “outside the box”, which is different from the view most doctors have from
“inside the box”. Inside the box is
where the details of each case are viewed and outside the box is the manner in
which all cases MUST be viewed.
Most doctors view a transfer-in
case as “a continuation of the previous orthodontist’s treatment”, which is
impossible since you are not them—only they can continue their
treatment. You can only provide your
treatment, based on what you find in the mouth, using your unique philosophies
and mechanics (yes, I can assure you that every doctor is unique). Thus, you have a choice between thinking in
terms of “continuing their treatment” or in terms of “providing your
treatment”.
The pitfalls of “continuing their treatment” are
that:
·
You continue with their
diagnosis (extraction or non-extraction, surgical or non-surgical, single or
multiple phase, etc.) instead of your own.
·
You continue with their
mechanics as best you can or make modifications in the strap-up.
·
You continue with their
timetable, although it typically is increased due to loss of treatment time,
etc.
·
You continue with their
fees, although they usually overpay the previous orthodontist and even though
you recalculate the fee as you are supposed to, you usually give them a
substantial break.
·
In essence, you continue
treatment on their patient, instead of your own patient.
The satisfaction of “providing your
treatment” is that:
·
You provide your
diagnosis, which you are comfortable with and can base a sound treatment plan
on.
·
You provide your
mechanics, which you are comfortable with and know what it will do, even if you
have to redo some or all of their strap-up.
·
You provide your
timetable, which you can accurately predict, even if it is much more or less
time than the previous orthodontist’s.
·
You calculate your
fees, based on the work you will do, which is fair to all involved.
·
In essence, it is your
new patient and not someone else’s.
There is one more level of
thinking that must be addressed, that of professional courtesy. If your treatment differs substantially from
previous doctors, it has nothing to do with you or them; you have your way of
doing things and they have theirs, neither is right or wrong, only different. This must
be communicated to the patient or else they will feel taken
advantage of by either you or the previous doctor. Addressing the previous doctor overpayment is difficult and is
best avoided.
A final comment is that the
patient ultimately decides what to do since you can only provide them with
options. In the case that prompted this
article, the patient wanted to transfer to the Supers practice because they now
had insurance that the Supers practice accepted and the previous practice
didn’t. It also turned out that the
case was being treated non-extraction and the Supers doctor diagnosed a
30-month full blown skeletal class-II requiring extractions/surgery and a new
strap-up. This fact did not make the
previous orthodontist wrong; he may well have suggested extractions/surgery
with the family accepting a compromised treatment to avoid it. The patient thus has a choice to: 1) accept
a 30-month skeletal treatment at a full fee with some insurance coverage, 2) go
to another practice that has insurance coverage and possibly be treated
non-extraction, or, 3) continue with their present orthodontist and not receive
insurance benefits.
I hope that this article helps you
to view your transfer-in patients in a better light.